The design without originality is bound to fail to bring momentum to sales. If a chain store is the face of a brand, the appearance of a store is the face of a chain store. We must consider it as the first visual element.
The appearance of the storefront includes the location landscape, building body, storefront light box, building and sunshade shed. Besides, the decoration function of the transparent window can not be ignored. Appearance is an important part of inducing target consumers. The principle of the whole design is to stop the passers-by as much as possible.